You may have started following her from the rise from the earliest release of her video, “Mooo!”, or you might be one of the newer fans to start joining in the space with her smash single, “Say So”. Whichever camp you fall under, it’s hard to understate the importance and general popularity that Doja Cat, real name Amala Dlamini, commands in music today. One key factor that helps keep Doja Cat on top of the charts is her strong marketable presence which easily earns her virality and exposure. This has led to many deals and opportunities, such as her recent partnership with fast-food giant Taco Bell . All of this wasn’t due to random happenstance, but rather through a clear understanding of one’s brand and the channels that best suit what’s being marketed. This short article will take a quick peek at the factors that contributed to Doja Cat’s killer marketing strategy. On Being Up-to-Date and Online It’s going to be difficult to talk about Doja Cat’s marketing strategy ...
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