Las Vegas Marketing and Branding Blog

Jurassic Park is one of my favorite movies. Maybe it's the special effects? Maybe it's Chris Pratt in an apron? Or maybe everything goes wrong, and people die in awful ways possible, like getting eaten alive by dinosaurs or drowning in pools of dinosaur blood? Who knows! What I do know is that as much as I love Jurassic Park, content creation can be every bit as dangerous. Here are some reasons why being a content creator is exactly like going to Jurassic Park: Planning and creating content is like the prehistoric playground. You have to map out everything first and be careful not to get eaten by a T-Rex. Do your research, figure out what your audience wants, keep track of your metrics, and always remember the 4 Ps: price, product, place, and promotion. Many aspects of content creation could be considered equal to being in Jurassic Park. By relating those aspects to themes from the movie, you can make your points about those features more exciting and memorable. Also, it would ...

Learning from the best is one of the best ways to learn a new skill. And well, TikTok influencers are the new standard when it comes to marketing to today’s audiences.  Here are five marketing cheat codes you can learn from famous TikTokers. 1. Don’t miss a trending opportunity Social media is all about trends. With savvy planning and quick footing, jumping on a trend can see your following explode. The trick is to move fast. You want to be at the forefront of a trend, not lagging three days behind. Brandon Baum did this with his series of magic trick videos – with a twist! 2. Challenge your community TikTok opened the floodgates to even the shyest creators. The platform allows for community collaboration like no other – it’s in your best interest to take advantage of it. Go out of your way to challenge your community. Invite them to create content around your brand and go out of your way to promote the best-of-the-best. You’ll see results quickly. Charli D’Amelio and other TikTok ...

You may have started following her from the rise from the earliest release of her video, “Mooo!”, or you might be one of the newer fans to start joining in the space with her smash single, “Say So”. Whichever camp you fall under, it’s hard to understate the importance and general popularity that Doja Cat, real name Amala Dlamini, commands in music today.  One key factor that helps keep Doja Cat on top of the charts is her strong marketable presence which easily earns her virality and exposure. This has led to many deals and opportunities, such as her recent partnership with fast-food giant Taco Bell .  All of this wasn’t due to random happenstance, but rather through a clear understanding of one’s brand and the channels that best suit what’s being marketed. This short article will take a quick peek at the factors that contributed to Doja Cat’s killer marketing strategy.  On Being Up-to-Date and Online It’s going to be difficult to talk about Doja Cat’s marketing strategy ...

Being a realtor these days means you’re likely competing with a tightly local market and limited housing availability. So how do you get your personal brand to rise above the others? The simple answer would definitely be through marketing, but the deeper answer to that question is using effective marketing to drive not just new customers but better brand recognition for consistent growth.  Big words aren’t they? Being a realtor and being a marketer require a different and distinct set of skills that often don’t intersect. You might be able to sell a corner lot or a two-storey house but navigating the constantly shifting marketing space might just be too much on your plate. Luckily for you, you can always opt for outsourcing your marketing needs to a third party. While this might not exactly be top of mind for you to do due to cost or management, you’d be surprised about the advantages of outsourcing this task to someone else. Top Reasons for Outsourcing Marketing as Realtors Effici...